Bothering people

One of the biggest companies fears is bothering people.
You won’t make an amazing work, because you’re too scared of how your cutomers will react.
The point is… you don’t need to please everyone. In fact, you must not do that.
If you want to build a tribe, a real audience, give them something to have fun. Something to fight for. To be against of the status quo. That’s why some crazy communication campaigns succeed.
Are you giving you audience enough fun?