The hidden part

When people criticize a campaign it’s common to fall into an easy criticism.
With a external perspective is easy to judge a campaign. The difficulty comes when trying to understand the why’s. I mean, the real objective behind it.
The hidden part of the iceberg is what we don’t see, and what we can’t always know.
Is it a good or bad campaign? It depends of the objectives. There’s no good or bad campaign until we know the hidden part.
PS: Just to clarify.. Yes, there are some campaigns that you can categorize as bad with just a quick glance. But I don’t talk about those ones in this post.