The shorter, the better

How many words do you need to communicate an idea in a post?
Do you really need to use 3000 words to communicate it? Or you just need 300 words to make the impact you want?
If you find yourself writing more just because you need to fill the text, just leave it.
Of course sometimes you will need 1000 words to say something, but in the vast majority of the time, that’s not the case.
Can you reduce the content until you get the simplest version of your idea? Sometimes is more important what we leave out than the text we put.
Keep it simple… and short.