Clarity matters

How many time have you tried to sell an idea and you’ve failed? I’m sure it’s been several times. You try to sell an idea that confronts the status quo and people reject it. It sucks.
What you need to know is… you are not the problem. They reject your idea, not you. It’s the lack of clarity that is shown in a resistance’s shape. They don’t see it, they don’t get it, so they fight it.
Although, in some cases you need more than clarity to sell change, sometimes the easiest way to do it is to make it really clear for them.
In any scenario, clarity matters. So, before you sell change, follow these 2 steps:

1) Put yourself in their shoes. What’s the hassle for them? What are they afraid of? Try to understand them and feel their pains.

2) Translate the benefits in their own words, solving therefore, the hassle. (You can only complete this step if you do the first step.)

It’s easier said than done. Nonetheless, making it easy for them will help you to leave behind the first barrier. Otherwise you’d be rejected.
As we say in Spanish, más claro… agua.