The easy hard way

Right now I’m working in a new project, and for this time, I’ve just found really helpful one question before you start.
What’s the easiest way to get started?
I don’t pretend to find cheap shortcuts. Only a viable way to get traction.
Maybe you’re thinking what I’m asking is a minimum viable product, but do you really need it before you get started?
You can start without a product and get traction while you work in a MVP.
What about if you just start blogging about your market needs while developing your product? Unbounce did it. It wasn’t a shortcut. It took them a year before they launch their product. But in the end… It paid off.
Sometimes the simplest questions can make a difference from the start.