The marketing debt

‚ÄčThere’s an interesting term called technical debt. What basically means (in terms of programming) that an easy short run implementation will have its consequences in the future. And this term can be applied for bad marketing practices too.
Even though it’s been proved that interruption marketing is annoying and doesn’t work, there are still some companies that have the marketing debt. Because getting people’s permission is not easy in the short run, they think they have the right to spam others.
The it will be only this time, ends in a long run trust problem. Something that you can’t recover easily.
Whether is in marketing or another field, remember that the price of that debt in the long run is an expensive price to pay.