How to not grow your business

You’ve probably heard about this a dozen times, but keeping a customer is way cheaper than getting a new one. Something so obvious that it gets misunderstood.
Over and over I see companies that forget about their customers—and not only telephone companies.
That’s a terrible way of building a sustainable marketing strategy.
Yes, you should keep feeding the top of your funnel, but your current customer is the one that deserves more attention.
If you have to choose where you should put your resources… bet on your customers.