The problem of picking advices

When you read several books it’s interesting to see the repertoire of different advices about the same topic. Some authors advice you to do one thing and others tell you exactly the opposite. But the only way to be sure is analyze your own situation.
Over and over I’m reading the same discussion about whether or not you should to use social media to build your brand. Using Facebook a bit is not going to be harmful, but it’s on the extremes where we find the point of the discussion.
There’s no good side or bad side. It depends…
Actually, it depends on you.
It’s been said that if you want to reach a huge audience, you’ve got to be on social media. And it’s not only a matter of minutes… Several hours a day(!). Start a conversation here, be active in a lot of groups, start following people as you’d die tomorrow… That kind of stuff.
That’s crazy.
On the other hand, there are some authors that encourage you to avoid social media if you want to produce remarkable work (more info in the book Deep Work). I’m more into this advice. Focus your attention in the work itself and only be present in social media if, and only if, it fulfills your purpose.
I want to be clear here, it’s totally legitimate to use social media, on every single conversation. But that’s your choice and you deal with the consequences. If the change you want to make depends on it—cool, go ahead. If you’re doing that just to be known, something’s wrong. Because the best way to be known is through your work.
You will always find opposite points of view while reading books. Instead of take for granted every piece of advice, ask yourself:
Is this going to help me to make the change I want to make?
If the answer is no, skip it.
Social media is just an example but you get the joke… Doubt about everything. Doubt about myself.
Have a clear perspective of what you want.