The key to be remarkable

It’s easy to say but difficult to apply… The key is to challenge the status quo.
Challenging the status quo means change.
Change means fear.
And with fear comes rejection.
That’s why everybody keeps doing the same thing, just because it feels safe.
If you want to be remarkable you have to do what your competitors are not doing.
It feels unsafe doing something different, but when you consider that sticking to the status quo is not safe, then you should take the leap.
Because being remarkable is a choice.