Bad practices on branding: the problem with catchy headlines

Once you start blogging you change your mindset on how you communicate. You start thinking how to make a great hook for your headline, how to structure the text, how to make it as simple as possible and so on. Everything is done to make the reader’s life easier. But the problem comes when you cross the line.
One of the best ways to engage someone is by using a hook in the title. If you get her attention from the beginning, she’ll be willing to read what you have to say. Thus, you start to think how can I make this title more catchy? It’s fantastic, and readers appreciate it. Nonetheless, as almost every marketing’s issue comes when there’s abundance and repetition.
As you might have figured out I’m talking about 10 techniques to make an awesome post you shouldn’t avoid. Yes… That kind of stuff.
There’s no problem to launch a post with that kind of headline—I sometimes use them. However, the problem comes when it’s said that something works, and everybody repeats it over a over. Hooks designed just to get clicks and feed their obsolete system that still works on advertising, instead of evolve.
So, if it works, why shouldn’t we use it? It converts better. 
That’s not the way you should build your brand. You might get the extra clicks you want, but you won’t build a remarkable brand by rewarding clicks over quality. Your readers will notice. And loyalty will drain through the same conduct as trust does.
Hooks are great. They are the essence of a fluent communication. And beyond any doubt if you don’t get engaged in the title you don’t click. As easy as that. Yet, as everything in life, if you abuse their use it will backfire you.
Instead of being recognized as an expert, you’d be the medium that puts catchy headlines to posts just to waste your time.
You can do better than that.