More data ain't help

Some people think that more data generates better decisions, however. If you start with the wrong path, no matter what you do—your situation won’t improve.
Even though data without context doesn’t generate information, starting with a flawed assumption can snowball your problems.
Or worse, it works and you do it again. That’s when the game is over.
If you’re lucky you might start over again, but that kind of mistakes will veered your company out of the road.
When the whole process is flawed, do whatever you have to do to get in the right path. Otherwise the consequences might mean the game is over.
Whatever you do, make sure your first path is correct.