Two terms with a slightly difference. Innovation can be defined as a…
“New idea, device or method”. However, innovation is often also viewed as the application of better solutions that meet new requirements, unarticulated needs, or existing market needs.
The point here is that innovation means better solutions. On the other hand, novelty is just something new.
Novelty is aimed to be a mass product. It’s a variation of a previous innovation that started with early adopters.
Nonetheless, that’s not what companies want you to know.
Novelty is a fake innovation trying to sell you something as fresh. It lifts your desire of getting new products, even though the only change is the color.
Consider technology companies as Apple. They launch product after product, and by the time I’m writing this post the haven’t released any new innovation. That’s just novelty. A couple of more features, new colors and that’s it. The same as before but this time pushing the bell’s curve to the right.
It’s just a way to boost sales and get volume. And you can say… What’s the problem with that?
Alas, those practices work. At least in the short-term—even medium, but in the long-term it doesn’t. Companies go through that over and over. They start a business innovating and get bigger making tons of cash with novelties. And that’s it.
That happened to Microsoft. That’s happening to Apple.
It’s a common practice that tries to lure consumers into products referring to them as innovations.
You can make cash in the short-term but you won’t increase your brand’s loyalty. Sooner or later people will notice.