The process of coming up with options

Increasing the number of options for your business is not that hard, you’ve just got to know them. Actually, you’ve got to know (1) where you stand in the market, (2) your knowledge of the field, and (3) how creative you are.
It sounds stupid but sometimes the best way to come up with a solution is knowing that you can do something.
It’s worth rephrasing that again: the best way to come up with a solution is knowing that you can do something.
You don’t have to know how to do everything by yourself, but you do need to know your options.
So let’s come back to the three steps.
First, where you stand in the market. Knowing the definition of your business is critical—as well as who your target is. If you don’t that, there’s no way you can come up with more options for your business (unless is an exit.)
Second, your knowledge of the field. It’s no coincidence that successful people read more books. It’s not only information, it’s knowledge—and maybe, just maybe, the solution for your problems is on the book you’re about to read next.
You can read books of every matter. Read articles. Academic papers (you should explore Google Scholar). Attend to seminars. There are a lot of ways to increase your knowledge. And it’s linked to the third point, Creativity.
How creative you are is directly related with your knowledge. The more information you have the more creative you are. Creativity is a mix of possibilities, where you look for a solution to solve a concrete problem.
So how do you create more options for your business, career, or whatever problem you’ve got to face?
1.- Know your market. Am I in the right market? Am I targeting the right people? Am I making the right definition for my business?
2.- Read more books. Is there any books about the topic I can read? Articles? Any information?
3.- Create more options. Am I considering all the options I can? If not come back to the second step (or first.)
Just by defining the process and the problem, you can come with a solution to your problems at once.