Lessons from a twelve-year-old on how to market

When I was a kid at school, I usually had a trip with my school, where we had several destinations to choose from. We were really excited, until we knew that not every kid could afford it. And missing some of our friends wouldn’t be fun.
Since not everybody could afford the trip, in one way or another we had to gather some money. Collectively gather money. As much as we gathered, the less we would pay and everybody could afford the trip. We just needed a product to sell, make cash and go have fun with other kids. How did we do it? Selling out a riffle.
Back then I lived in a small town, that means that you know when there’s a riffle. You could see a whole army of salesmen–I mean kids–running through the streets, knocking doors. Always closing. You could feel the enthusiasm on the streets.
And that was a great first experience as a marketer. We had a product to sell, and the mission that everybody should go to that trip.
Here’s what gets funny. As soon as we get the first failure, we started to notice that if we told why they should buy the tickets, and what the money will do, we closed more sales. We had a story that worked. We didn’t push for the sale because we didn’t have to.
These points made the trip possible:
1. Permission. We knew the people we were knocking the door, then we had the priviledge to approach them.
2. Purpose. We communicated the purpose of the riffle to everybody.
3. Story. We knew exactly which stories worked better.
Until today, nobody thinks that this is a great marketing experience. However, with the proper lenses you can see twelve-year-old kids out there marketing like bosses.