When I’m stuck with something I go to my notebooks. Since ideas are made by other ideas, the best way to come up with new ones is to check again and again new ideas. Sometimes that’s not necessarily the key. Sometimes you’ve got to check old stuff.
Twenty years ago Tom Peters wrote for Fast Company an article named The Brand Called You. It defined the standards of what means being a freelancer and the need to work on your personal brand.
I don’t know if you’ve read it, but it worth giving a second lecture over time and see what it means to you right know. In the end, as Daniel H. Pink says about Tom Peters and Peter Drucker, “Anybody who writes about business for a popular audience stands on their shoulders.”
I don’t know what you’ll find by checking Tom Peter’s article, but I do know that I found new ideas.
Here are some lines pulled out directly from the article. I hope you can find it useful.
· · ·
“The brand is a promise of the value you’ll receive.”
“You’re not defined by your job title and you’re not confined by your job description.”
“Start by identifying the qualities or characteristics that make you distinctive from your competitors — or your colleagues.”
“Forget your job description. Ask yourself: What do I do that I am most proud of? (…) If you’re going to be a brand, you’ve got to become relentlessly focused on what you do that adds value, that you’re proud of, and most important, that you can shamelessly take credit for.”
“When you’re promoting brand You, everything you do — and everything you choose not to do — communicates the value and character of the brand.”
“We now live in a project world. Almost all work today is organized into bite-sized packets called projects. A project-based world is ideal for growing your brand: projects exist around deliverables, they create measurables, and they leave you with braggables.”
“Whatever you decide, you should look at your brand’s power as an exercise in new-look résumé; management — an exercise that you start by doing away once and for all with the word “résumé.” You don’t have an old-fashioned résumé anymore! You’ve got a marketing brochure for brand You.”
“A career is a portfolio of projects that teach you new skills, gain you new expertise, develop new capabilities, grow your colleague set, and constantly reinvent you as a brand.”
“You are a brand. You are in charge of your brand. There is no single path to success. And there is no one right way to create the brand called You. Except this: Start today. Or else.”