Reshaping products

Over time, I’ve noticed that we tend to be less selective on the products [services] we sell. It’s a problem that happens to us, and to big companies as well. Unless we develop a habit of reshaping our products.
The problem comes when we don’t take care of why we do what we do. The mission. And the concept of the story.
Ask yourself, is my product aligned with my concept?
If you doubt, push your product to your story. Make it a natural part of the story you tell. A vivid expression of it.
Then you’ll create something worth talking about. As long as the story is good.