Simple but not easy

There’s usually a small misunderstanding between simple and easy, and complicated and difficult.
Starting a business is technically simple. You find a group of people that have a certain problem and you provide them a unique solution. Isn’t it simple?
However, that doesn’t mean it’s easy. It’s actually difficult, but not complicated.
I believe you can focus on simple things. Focusing on complicated things can be a great path too, but in the end is that… complicated.
When you go after the simple stuff, you control the result. It’ll be hard to achieve, but it will worth.
You don’t wanna go for the simple and easy stuff, because there’s too much of that. And probably some people are already doing it.
But you do want to focus on the simple and difficult stuff. That’s where you can resonate and make change happen.