The problem of measuring stuff

The problem with metrics and data is that numbers can be manipulated and they say what we want them to say.
Yes, sure, most people would say that numbers are accurate and objectively. But it turns out that numbers are just a medium, not an end.
If all you want to do is to serve the numbers, you won’t get any real value from them.
It doesn’t matter which metrics you’re using. Mostly, numbers are a way to hide when things don’t go right.
In the end, it takes guts to take the responsibility and find the real reason behind those metrics, and stand for it.