You're either on the bus or off the bus

There’s a tendency of trying to appeal everybody when you start a business. But when you try to like everybody, you can bet you’ll like no one.
We usually like people who have the guts to stand up and have an opinion.
Sometimes the best way to stand up is to leave people out–saying that non-believers are not welcome.
When you say to people that they’re either on the bus or off the bus, suddenly people start liking you, and some will hate you. That’s fine.
If you do things for everybody you’re doomed. Try to stand up and have an opinion. It’s worth it. And it turns out to be fun as well.