Before this blog I wrote a lot in a previous one. I started it as a way to boost my career, so I could position myself as the expert. And that was mistake #1.
The reason most people quit blogging is because they’re selfish. I was selfish on my first blog, too. That was when it started to become hard, so I quit.
It took me a while to understand this but, blogs that survive are the ones where the main priority is to help people, and give them value in exchange for their investment–the time they spend reading it.
I believe that a blog is one of the most powerful tools to boost your career. But, either way, what makes a blog stand out is the reason of its existence.
Most people quit because when they hit a year and they see that they still have 10 subscribers. So they think it’s not worth it for their careers.
Blogging is super hard. You’ve got to show up on a regular basis and when you don’t, people notice it.
So I’d see that they’re two keys you need to consider if you want something that lasts more than a year:
First off, the most important thing, be useful to others. I know, it’s sounds like a cliché when someone says bring value, but that’s the key–and it took me few hundred posts to figure that out. Don’t put yourself over your readers, think about how you can give them value in exchange for their time.
Second, it’s a boost for your career, but it won’t happen overnight. Here you’ll find two pay offs: (1) it’s good for the soul–it will help you to think differently and level up your game, because when a topic comes up and you’ve already written about it, you get flow. And (2) over time people will know you, and most important, they’ll know what you stand for.
Whoever starts a blog just for the sake of popularity and watch numbers grow, they’ll quit within a year.