Socially scalable

One thing you can do to boost any project is to add a social component.
If you analyze one of the top reasons most businesses get stuck is the lack of a social component. Your product could be technically the best one, but if it doesn’t make me talk about it, or recommend it to my friends, or have social pressure to get on board, it won’t spread.
Make your thing in a way that it would work better work better if your friends are there.
And this is not only true for social media apss. It applies to almost everything.
Ideas spread when people look good in front of others when they recommend them. Or for that matter, when they look stupid if they’re not in.