The courtesy of the 48 hours

Have you ever had one of those ideas that changes everything? I’m talking about ideas that make you start from scratch and discard anything you’ve done. I’m sure you’ve got more than once. And they can turn the ship around and get you to places you wouldn’t consider otherwise. Alas, that’s not always the case.
Let’s say you launching a startup and you happen to be searching for a problem so you can build a product afterwards that potentially can solve it. One day you’re talking with a customer and tells you that she wants something completely difference than the product you’re building. What would be the main instinct? Stop your team and change everything. That might work from time to time, but more often than not, the customer won’t be right.
You can do that a couple of times with your team, but too many times in a row will drive your team and people around you crazy. So what do you do instead?
Forget about the new idea. Focus on other things. Here it would happen a couple of things: (1) you put the idea in the back of your mind, so your unconscious is working on it, and the most important (2) if the idea is actually good you won’t be able to not think about it.
Give it 48 hours. If the idea is still there, consider it. However, if after 48 hours you’re not really into it, let it go.