The Elimination Process

One of the most difficult things is discovering what we are, as a human being, professional, company… It’s a process that sometimes takes a day or a week, but there are times that it takes months, years or even a lifetime.
There’s another approach though, which is to figure out what you’re not. This approach allows you to, bit by bit, take smaller steps toward your own self — discovering along the way what you’re made of. Because sometimes it’s not that clear. So through an elimination process you get to build your path and make clear your true nature.
This is as true for yourself as it is for your business. What is your business not about?
Now make it public.