Crossing the Chasm: The dilemma of fighting for privacy in the mass market

Years ago Geoffrey A. Moore wrote a book called Crossing the Chasm, where he pointed out the reason most product that are successful on a niche market, never make it to the masses.
The Chasm
It turns out that in Roger’s curve, between the early adopters and the masses there’s a chasm. And the dilemma companies face to cross that chasm, is that these two kind of markets want something totally different. Innovators and early adopters want something that’s new, and the masses want something that works. They want a totally different thing.
What happens with products with better privacy is that most of them don’t work (and don’t solve the global privacy problem though). And what I mean by that is most products with worse privacy work better or at least are more convenient (or people are just locked-in). For example, not so long ago I changed my profile’s settings on Google, and deleted some default options like saving my browsing history on YouTube, turn off location tracking, and many more. Well, I’m obsessed with privacy and I’m willing to pay the price of not having most of the benefits Google offers, but I doubt the mainstream public would adopt that now. Because the pile of benefits of having no privacy is greater than their need (perceived need) of having more privacy. They want something that works.
Or consider TOR browser. It is the best browser when it comes to privacy. Its system hides your IP and allows you to use the Internet privately. It’s cool (I love it), but for most people it doesn’t work. When it covers your IP, it goes through eight or so more IPs, but it’s slow. It’s not as fast as a regular browser so people don’t use it — just innovators, early adopters and people doing weird things.
When it comes to privacy there’s a chasm we need to cross. Some might think that by using the law we can change things, but that won’t get us through the chasm. GDPR has make a huge change on privacy, and has force some companies to do things right (alas, only the ones operating in Europe), but in order to cross that chasm and attack the root of the problem we need something that works.
Of course browsing privately won’t solve our lack of privacy, the problem is bigger than that and tech companies have powerful lock-ins that don’t make it easy to switch. Nevertheless, maybe we can’t force people to change their thoughts around this issue, but maybe we could build something that works, and make people switch and fight for privacy… Easier said than done though.