My first crowdfunding campaign—the process behind it (2): Message and schedule

Some people recommend to create a schedule right away before you even start to work—which I agree with. But instead of creating a detailed schedule, with this project what I’m going to do is to just mark down the general deadlines I need—just as a heads up—and then work right away on the story.
What do I mean by the story? What you’re going to say, how you’re going to share it, and why you want to share it.
In the end, our minds process reality through stories. So I don’t have to give you facts about why I think something is important. I could, but it won’t make any impact. So the idea is to share why I’m here, why I believe this change is important for us, and why it’s important to make it happen now.
Once you have your rough-rough schedule, work on your message.
First, usually these campaigns start with a video. That’s where the juice is. If people don’t resonate with it, they won’t go any further—and won’t support the project. Therefore, here the key is to emphasize why you want to do whatever you’re raising money for. Tell a meaningful story. (Read how to structure a story.)
Then, you can write down what you think it will go in the campaign page. Forget about details like t-shirts or delivery timings. Focus on the reason you’re here—you’ll have time to fill in the blanks later.
Once you have a rough-rough message, work on the schedule.
List all the things you need in order to launch. Then work it backwards until you get on a daily basis what you need to get done. Do the thrashing at the beginning, not the end.
This is so important that I’m going to repeat it again: Do the thrashing at the beginning, not at the end.
Break it into small steps and assign actions and dates to each one. Otherwise, without this early thrashing, projects get delayed.
It might seem like a waste of time, but believe me, this is critical.