Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration - by Ed Catmull

Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration – by Ed Catmull

How strongly I recommend it: 7/10
See my lists of books for more.

Go to the Amazon page for details.
This book will give you a precious insight of how a business should be run and the keys to create a creative culture. It’s worth the time.


Good leadership can help creative people stay on the path to excellence no matter what business they’re in.
The responsibility for finding and fixing problems should be assigned to every employee, from the most senior manager to the lowliest person on the production line.
Getting the team right is the necessary precursor to getting the ideas right.
Mistakes are part of creativity.
Put smart, passionate people in a room together, charge them with identifying and solving problems, and encourage them to be candid with one another.
We believe that ideas only become great when they are challenged and tested.
Making the process better, easier, and cheaper is an important aspiration, something we continually work on—but it is not the goal. Making the product great is the goal.
Encourage people to play: Some of the best ideas come out of joking around, which only comes when you (or the boss) give yourself permission to do it.
In a healthy, creative culture, the people in the trenches feel free to speak up and bring to light differing views that can help give us clarity.
Craft is what we are expected to know; art is the unexpected use of our craft.
Problems are easy to identify, but finding the source of those problems is extraordinarily difficult.
Unleashing creativity requires that we loosen the controls, accept risk, trust our colleagues, work to clear the path for them, and pay attention to anything that creates fear.
Give a good idea to a mediocre team, and they will screw it up. Give a mediocre idea to a great team, and they will either fix it or come up with something better.
It isn’t enough merely to be open to ideas from others. Engaging the collective brainpower of the people you work with is an active, ongoing process.
The cost of preventing errors is often far greater than the cost of fixing them.