ReWork: Change the Way You Work Forever – by David Heinemeier Hansson & Jason Fried
How strongly I recommend it: 10/10
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Go to the Amazon page for details.
A must read. Jason and David demonstrate the keys for success in a really short and sharp book. They have polished the content until reach its essence. Every word is worth it.
When you turn guesses into plans, you enter a danger zone. Plans let the past drive the future.
Working without a plan may seem scary. But blindly following a plan that has no relationship with reality is even scarier.
Working more doesn’t mean you care more or get more done. It just means you work more.
The easiest, most straightforward way to create a great product or service is to make something you want to use.
When you want something bad enough, you make the time−regardless of your other obligations. The truth is most people just don’t want it bad enough.
Limited resources force you to make do with what you’ve got. There’s no room for waste. And that forces you to be creative.
You often can’t recognize the details that matter most until after you start building.
Decisions are progress. The longer a project takes to develop, the less likely it is to launch.
When should you put your product out on the market? Probably a lot sooner than you’re comfortable with. Once your product does what it needs to do, get it out there. Launch now.
If you are a copycat, you’re always in a passive position. You never lead; you always follow.
Focus on yourself instead on your competitors. What’s going on in your company is way more important than what’s going on out there.
When you are in the obscurity is the time to take risks without worrying about embarrassing yourself.
Emulate drug dealers. Make your product so good, so addictive, so “can’t miss” that giving customers a small, free taste makes them come back with cash in hand.
Marketing isn’t just a few individual events. It’s the sum total of everything you do.
Everyone on your team should be connected to your customers-maybe not everyday, but at least a few times throughout the year.