Tribes: We Need You to Lead Us - by Seth Godin

Tribes: We Need You to Lead Us – by Seth Godin

How strongly I recommend it: 8/10
See my lists of books for more.

Go to the Amazon page for details.
Must read. As almost every book from Seth. This book has been around for more than a decade, and for me today, if you want to do great marketing, following these ideas are key to cut through the noise and get to the right people. Because as Seth says, the idea of tribes has been around for thousands of years.

Highlights

The masses in the middle have brainwashed themselves into thinking it’s safe to do nothing, which the curious can’t abide.
The secret of being wrong isn’t to avoid being wrong!
The secret of leadership is simple: Do what you believe in. Paint a picture of the future. Go there. People will follow.
People don’t like to switch.
“It’s not time,” “Take it easy,” “Wait and see,” “It’s someone else’s turn”—none of these stalls are appropriate for a leader in search of change.
There’s a small price for being too early, but a huge penalty for being too late.
Adam Gopnik quotes Swiss as saying, “Magic only happens in a spectator’s mind. Everything else is a distraction…. Methods for their own sake are a distraction. You cannot cross over into the world of magic until you put everything else aside and behind you—including your own desires and needs—and focus on bringing an experience to the audience. This is magic. Nothing else.” Substitute “leadership” for “magic” and there you are.
The secret, Reagan’s secret, is to listen, to value what you hear, and then to make a decision even if it contradicts the very people you are listening to.
Tribes grow when people recruit other people.
If your organization requires success before commitment, it will never have either.
Belief People don’t believe what you tell them. They rarely believe what you show them. They often believe what their friends tell them. They always believe what they tell themselves. What leaders do: they give people stories they can tell themselves. Stories about the future and about change.