What to Do When it's Your Turn: (And it's Always Your Turn) - by Seth Godin

What to Do When it’s Your Turn: (And it’s Always Your Turn) – by Seth Godin

How strongly I recommend it: 8/10
See my lists of books for more.

Go to the Amazon page for details.
Whether you’ve read his blog and books over and over, this book will kick you in the butt. As a matter of fact, in you share this book with others as he encourages, you’ll help some people that really need to read it.


Stupid is the emotion associated with learning—we are stupid and then we are not. The pre-learning state is stupidity. Change, of course, makes everyone feel stupid, because change breaks all the old rules, inventing new ones, rules we don’t know (yet).
Whenever the status quo is threatened by an outsider, the insiders fight back. If you are doing things right you will be criticized for your hoodie or your lack of education, your accent or imperfect background. They call names, denigrate, and put up barriers. Of course, it shouldn’t matter what you look like, what matters is that you’re taking your turn.
Bad ideas, good ideas, it is not yours to judge until later. Right now, your job is to only produce. After you produce, you can curate. You can select. You can censor. But now, have bad ideas. Lots and lots of bad ideas. Once you’ve got the best that you have you must ship it, interact with the market and engage and see what happens.
Habit is part of what it means to do work. How motivated you are today has nothing to do with the opportunity and the obligation you face.
We’re capable of creating work that matters only if we’re willing to be uncomfortable while we do it.
The problem with the ability to take your turn is simple: it makes things your fault. Not just the things you do, but the things you don’t do.
The artist who is fierce is able to sacrifice his ego and his perception of safety to go to a place that frightens him. He cares so much about the work and the community and the opportunity to make a difference that he’s able to be rational when everyone else winds themselves into a knot being furious.
There is a fundamental difference between being ready and being prepared. You are more ready than you realize. You probably aren’t ready, and you can’t be ready, not if you’re doing something worthwhile. Because we always do our best work and take our turn before we’re ready.
The Internet means you can learn anything you want, if you are thirsty enough to do the work to learn it. Thirst is optional, and thirst is the essential element of taking your turn and making a difference.