Seven ways to level up in the world of Remarkables
The idea of Remarkables came to me a while ago with a post, where I used the term to describe people that do whatever is necessary to avoid mediocrity and fight to move things forward.
These are seven ideas that will push you to rethink what you do.
My goal here is to help you to level up and make you aware that the narrative you tell yourself is up to you. In the end, you’re the hero of your story. You control the end game.
So here we go:
Make them want to hear from you.
As Seth Godin said in the Tim Ferriss Show, one of his top-five business decisions was to sell to people that want to buy what you sell. Which, if doesn’t work, usually ends up in two ways: (1) you’re selling to the wrong people or (2) you’re having the wrong approach/product.
Something that seems super obvious but it gets missed all the time.
As a Remarkable, you’ll find a bunch of bumps on the road. And it might take you some time before you figure out that, no matter how hard you try to sell your product, if they don’t want to hear from you, changing their mind is a difficult–impossible–task.
However, you can flip the omelette and make them come to you.
Every situation you encounter out there can be turned around. You’ve just got to understand the edges and find a way to make them come to you.
Although it might seem you don’t have too many choices, you have more power than you think.
Despite that doing something easy might work, is in the edges where you can find a way to do something bold and lead your change. If you stay in the middle of the curve you’re betting for mediocrity. Though it might help you is nothing you’d be proud of.
Focus on the edges of the curve and do some work that make people eager to hear from you.
Is timing really the issue?
Your inner narrative is up to you.
And guess what, you’ll never the 100% ready, so it’s not about timing. Either way, permission is also irrelevant.
Today with this thing called the Internet you don’t need someone’s permission. You can just hustle and do what you should be doing today, not 10 years from now.
And if your lizard brain needs any permission. Go. You have mine.
Now what are you gonna do?
The key is not to wait for the perfect business, the perfect logo or the perfect idea. Doing it fast and being agile as you go is key. Otherwise, if you don’t put your idea out there, you can’t possibly make it as perfect as you’d like to.
But this is not about waiting for the perfect idea. That’s only an excuse. As it is timing or permission. An excuse to feed the Resistance (the inner force that stops us from doing the work, as Steven Pressfield named it in The War of Art) that doesn’t want us to succeed.
If timing is not the issue…
If permission is irrelevant…
And if perfection doesn’t matter…
What’s pushing you back?
Marketing something has more to do with guts than actually knowing how to market.
Develop small projects and put them in front of the right people. One day, one of those projects will get bigger into a project that resonates. And you’d be glad you took the leap.
Go. You’ve got my permission.
Knowing when you’re wrong is your best asset.
I’ve done a lot of projects in my life. Most of them failed, and I say that proudly, but only a few succeeded. Those ones succeeded because I started to noticed something… And that was knowing when I’m wrong.
A few years ago I started to work on an app as a side project. By far was one of my largest (in terms of time) failures, and that was because I was trying to convince myself that it’d work. And nobody could convinced me otherwise… Thus, of course it didn’t work.
Failing is overrated. Everybody talks about it. But what it’s interesting though, is that you can fail in short periods of time without risking a lot. You can work on small projects, try and fail, and move forward. Then, one day, one will payoff.
Now in hindsight, I see my failure on that project and I don’t regret it. Well, of course it’s painful that I wasted several months on it. But on the other hand, it taught me to notice when I’m wrong and do something about it.
In the end, denying reality never leads to a positive outcome.
We usually tend to find answers that prove we’re right. We do that by nature. However, being able to say, hey, I’m wrong with this−let’s move forward, gives you an asset that’s scarce. It’ll make you agile and will allow you to stick with the right stuff.
Alas, it’s easier said than done. You probably won’t be really good at knowing when you’re wrong. The good news is that, if you start noticing it today, a year from now you’ll be better than you’re right now.
Change your mindset.
Have you ever noticed how good we are to see other’s problems but incapable to notice ours? Almost with everything in life things go like this. You know well that your friend should date that person, but when it comes to you… The odds are against.
This principle also happens in the way we think on ideas.
Far too often our mindset is set up to see only the things we want to see. We’re hammers looking for nails.
But the challenge is how to observe your possibilities and come up with different uses for that hammer.
Or you can discard the hammer and find your way up.
The possibilities are endless. You decide.
Find your leverage.
Quite often, when you pursue people with your ideas and projects, they don’t care whether you succeed or not. And you end up questioning you, when it should be the opposite.
You’ve got to find your early adopters. People that want to hear from you and help to spread the word.
Focusing on the middle of the curve, or what is the same, focusing on people that don’t want to hear from you, it’s not only futile, it consumes your resources and energy, while you could be doing something else that would level you up.
Sometimes is difficult to let people go, but you’ve got to be aware that that’s the only way.
The rule is simple:
If they don’t get the joke, go someone else that does. Period.
Don’t waste your energy and patience with people that don’t want to hear from you.
Find somebody that pushes you downhill. Not somebody you’ve got to follow uphill. There’s a big difference.
Nobody knows anything.
That’s the hard truth, nobody knows anything. And if you’re seeking wisdom in others you’re very wrong.
Seeking for feedback and the search of doing things better is a great way to improve. But that’s only a tool. You’re the only one that has the whole picture. So, you want to listen carefully and be very selective in which advice you take for granted.
At some point, one day you’ll discover that you’ve got to take responsibility for your professional growth. And today with so many things available, you don’t have to learn from somebody to become the professional you seek to be.
Now you can be selective and learn from many professionals while (and this is important) you’re becoming one.
There’s no need to wait before you start becoming a professional..
Today you don’t have to work for Procter & Gamble to become a professional marketer.
The Internet has democratized the knowledge and removed the barriers to entry. Learning with big budgets and managing brands is not longer needed—you can learn marketing by doing marketing, for free.
There are so many things you can learn for free.
You don’t need permission.
You don’t need to follow a professional so one day you could become one.
All it takes is to change your mindset and start becoming the professional you should be.
The tools are out there. Most of them for free.
The learning curves have flattened, and you don’t have to spend years at a fancy company to be ready.
Stop looking for wisdom from other people. Today nobody knows anything, otherwise we’d all be rich.
The road is unknown for everyone.
Do what you can’t.
The rules say….
You can’t take the fifth grade math class if you are in third grade.
You can’t get the job that requires 5 years of experience while you only have 3. Or without a résumé.
You can’t be a professional marketer without a couple of years of experience in a fancy, big company.
You can’t start it if you don’t have the experience.
You can’t pack your stuff and leave.
You can’t [fill it with whatever that’s stopping you]
The list goes on and on. And in every one of them I did what I wasn’t supposed to.
Because I couldn’t, I did it.
Challenging the status quo is uncomfortable, but when you do it once, you can do it again.
You can do more than you think. You actually can do what you can’t.
“If you can’t solve a problem, it’s because you’re playing by the rules” — Paul Arden