My reality is different

Is your consumer’s reality different than yours? Then you don’t have an audience, you have a simple transaction interest. Probably focused on price.
Matching your reality with your consumers mind is critical. To do that, first you need to understand how the brain works. Understand how we perceive the reality. It’s complicated, but that’s our job.
What’s normal for them, it’s not for us. And what’s normal for us, is weird for them.
Everybody has its own reality. You just need to understand which one is more convenient for you. Hence, try to avoid the average reality as much as possible. Go to the edges. Find the people with the same reality as yours. The same weirdness as yours.
If you do that, you’ll find your gap in the market.
Having a different reality is beautiful.