Little details

On Sundays I usually go to a McDonald’s near my home to have a coffee (not the best one, but in China they are not too many coffee options). And I always notice when they give me the tray, every single time the paper they put into it with some products info, it’s looking to them, not to me.
If the consumer decides to make the effort to look at it, it should be easier if the information is ready to be read. Otherwise you have to turn the tray to read it.
I hate that.
It can seem a tiny detail that nobody should worry about. But it’s not. Even big companies as McDonald’s have these kind of details where they could perform the customer’s experience.
Every single detail matters.
They are there. You just need to identify, and correct them.
That’s how you build the perfect experience.