Swimming against

Swimming against can be exciting or just pure desperation. If the sea current is normal, you can move ahead slowly. But if it’s too hard, you can be pushed backwards.
When you are launching a business is like when you are thrown into the sea. You can follow the current, like everybody does, or you can challenge the status quo and swim against.
All your competitors will follow the rhythm of the water. But you can do something different. Forget about them, follow your path and have something to be rebel against.
Nonetheless, sometimes it’s too crazy to swim against. The current is so hard that’ll swipe you out.
But, maybe it’s not as hard as it looks.
Measure the water. Is it too hard? Is it the time to swim against or it’s too crazy? What’s the temperature? There are so many facts to consider.
Play smart, not reckless.