What's that noise?

If you’ve ever been in China you know that here everybody has an electric scooter. They’re cheap and people can ride them everywhere (yes, everywhere). In my Shanghai’s office, if you look to the window, you can see dozens of scooters parked. They’re always ringing their alarms! It’s kind of annoying until you start avoiding them.
The first time you notice it, but after an hour you start avoiding the noise.
In a world where we are constantly being attacked with information and noise, it’s more complicated to get people’s attention. Everybody knows that.
What some companies don’t know (or they do, and that’s worse) is that we’ve become quite good avoiding noise.
You can put a hundreds of scooters ringing their alarms, but in the end, you’ll be ignored if your stuff is considered annoying.