Something to talk about

Marketing used to be about sending a message to a mass market. Some people still think that consumers still play a passive role… But it ain’t happen anymore.
Consumers now more than ever before play an active role. A brand sends a message with the hope of the reaction of the public–and if they are lucky they would get an interaction back.
And that’s where every marketing strategy should go. The point is to create a conversation.
Sometimes we are so eager to sell that we forget to listen. And it’s there where you can make a difference.
Give your audience something to talk about. That’s your best strategy.