It’s always a pleasure to read Seth Godin’s books. His ability to gather ideas and make them as simple as possible is just magnificent.
This is a really short book, but the shorter the better. Seth is an artist when it comes to reduce an idea to its pure version. And that’s when it makes an impact that last.
I would’ve liked to read this book a while ago, so if you’re hesitating whether to quit or just don’t know why you’re doing what you do, this book will offer the right stuff to think about your career and projects with one objective in mind. An objective to discard the stuff that is not helping you to achieve it and stick with the Dip.
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“The Dip is the long slog between starting and mastery. A long slog that’s actually a shortcut, because it gets you where you want to go faster than any other path.”
“Winners win big because the marketplace loves a winner.”
“Being at the top matters because there’s room at the top for only a few. Scarcity makes being at the top worth something.”
“In a free market, we reward the exceptional.”
“Strategic quitting is the secret of successful organizations. Reactive quitting and serial quitting are the bane of those that strive (and fail) to get what they want. And most people do just that. They quit when it’s painful and stick when they can’t be bothered to quit.”
“Successful people don’t just ride out the Dip. They don’t just buckle down and survive it. No, they lean into the Dip. They push harder, changing the rules as they go. Just because you know you’re in the Dip doesn’t mean you have to live happily with it. Dips don’t last quite as long when you whittle at them.”
“The fact that it’s difficult and unpredictable works to your advantage. Because if it were any other way, there’d be no profit in it.”
“Before you enter a new market, consider what would happen if you managed to get through the Dip and win in the market you’re already in.”
“If you’re going to quit, quit before you start. Reject the system. Don’t play the game if you realize you can’t be the best in the world.”
“Quit or be exceptional. Average is for losers.”
“If you’re not going to get to #1, you might as well quit now.”
“The time to look for a new job is when you don’t need one. The time to switch jobs is before it feels comfortable. Go. Switch. Challenge yourself; get yourself a raise and a promotion. You owe it to your career and your skills.”