Being a little bit better than your competition doesn’t work. Not 30% better or 50%–not even 3 times.
As Peter Thiel says on Zero to One, you’ve got to be at least 10 times better than competition. Otherwise people won’t talk about you.
And if people don’t talk about you, it won’t spread.
Is it easy? Of course it isn’t. That’s why you’ve got to be 10x.