The thing about research

Failing at something sucks. It doesn’t matter what fancy entrepreneurs from silicon valley say, because no one likes to fail. That doesn’t mean you should avoid failures. Yes, they suck, but they are a learning process. I can tell you one of my early failures in my career that made the difference… And that’s research.
A few years ago I had in mind to develop an app. And it seems that lots of failures come from launching an app but that’s another story. Anyway, I had what it looked like a terrific idea, but I needed to do more research.
Research about everything. I studied and analyzed a long list of things, spending a couple of months on it. And in the end I did nothing because researching didn’t prove what I wanted.
Did I fail because the idea was bad? Of course not. In fact, it doesn’t matter if an idea and plan is good or bad, because smart entrepreneurs know that they’re gonna change it anyway.
Why did I stop then?
Because I was procrastinating the day until I said to somebody, please would you pay me money for this?
My stopper was research.
The point here is that you have to start before you’re ready. Because the problem with researching is that it’s a paralyzer, and won’t help you in any way.
You have to start. Don’t do research at the beginning. You can read a couple of books about the topic but that’s it–otherwise you’ll realize how unprepared you are and won’t take the leap.
When do you do research? Once you’ve established the foundations. Now you’ve already taken the leap, so you can do the research.
So, research is not good nor bad. It depends of the stage it can help you to level up or paralyze you. It’s a double-edged sword.
Start before you’re ready. Then you’ll have the time (and the opportunity) to take care of everything else.