Becoming the expert

I have the urge to clarify a misconception that happens almost in every industry. Being famous is not a synonym of being the expert. 
When you’re the one and only you’re famous to a certain group of people. Becoming the expert is actually the first step. Then, you become famous. And maybe, just maybe, you’ll become famous for the masses.
That’s the order. If you flip it you’ll find celebrities that just became famous by acting and looking like experts.
Between looking like an expert and being an actual one there’s a huge gap.
People may buy it, but if you follow the celebrity path, you’ll end up lowering the standards and never actually hitting #1.