Hollywood marketing

Have you ever notice how Hollywood movies do marketing?
They start several months in advance creating buzz around the movie: press conferences, interviews, trailers, you go down the list.
But of course they don’t wait until the movie goes out. Bit by bit they earn attention in the prior months of the release, sometimes years in advance. Otherwise nobody would know about it, right?
So when people complain about their projects because didn’t work, think about Hollywood.
Marketing is not something magical you do when you launch a product. Marketing is a process that starts at the same time you begin to create it–even before.
Spamming and complaining is a really bad strategy. Do the work and earn the attention overtime.