What’s inertia? If we go to Wikipedia this is what it says: “Inertia is the tendency of objects to keep moving in a straight line at a constant velocity.”
The principle of inertia is simple. Basically, things that are moving tend to keep moving. As well as, things which are standing tend to stand still.
That’s it.
What does this mean for you?
If you keep waiting for the perfect opportunity, the perfect conditions, the next big thing, you go down the list, that means you’re standing and you already know what that means.
On the other hand, if you just get the ball rolling, it will be easier and easier to keep it moving. If you take the leap, do the work, do the scary thing, you get the ball moving—so it keeps moving.
Get the benefit of the inertia. Ideas that move spread. So ideas that stand tend to die.