The problem with the web

The problem with the web is its lack of home delivery.
Nobody comes back to them. Some people do, but that you won’t happen to you.
That’s why you need to start getting email subscribers (or some other way to get in direct contact), so you can “home deliver” your thing.
People often forward emails. They never forward websites–not too often either way.
The point is to keep people in the loop, avoiding the pain of being forgotten.
So when should you start building your email list? By yesterday. If that’s too late the next best time is right now.