What's marketing?

Marketing is about telling a story that resonates enough with people so they pay you money (or other sort of action).
It’s worth repeating again: marketing is about telling a story that resonates enough with people so they pay you money.
Too often the telling a story part is missed. Lots and lots of people just focus on the last part of the definition, the getting money–which leads to some traditional marketing practices, aka spam.
What happens with marketing is this: the story is told, whether you want it or not.
Smart marketers start with a story, because that’s the way they get to resonate with people.
The story is always there. So you can make it work for you, or against you.