One way to go to market: Be the bridge

There are certainly lots of ways to go to market. Here’s a simple and effective one:

  1. Spot a problem. A need or want a customer wants to get solved.
  2. Find the connection—the person who would solve that need.
  3. Be the bridge. Connect them.

When everything gets demonetized and dematerialized, being the connect door adds value and scarcity.
The beauty of being the bridge is that there’s no scale problem, and you can get started with zero money. It can go as big as putting on a show like the Mobile World Congress, or just connect two people who would benefit from that interaction.
Just connect people with each other.