It’s Not How Good You Are, It’s How Good You Want to Be – by Paul Arden

How strongly I recommend it: 9/10
See my lists of books for more.

Go to the Amazon page for details.
This book is so amazing, that you have to read it over, and over again. Each time you do it, you get a new takeaway.


Your vision of where or who you want to be is the greatest asset you have. Without having a goal it’s difficult to score.
All creative people need something to rebel against, it’s what gives their lives excitement, and it’s creative people who make the clients’ lives exciting.
Talent helps, but it won’t take you as far as ambition.
Do not seek praise. Seek criticism. If, instead of seeking approval you ask, “What’s wrong with it? How can I make it better?”, you are more likely to get a truthful, critical answer.
If you are involved in something that goes wrong, never blame others. Blame no one but yourself.
Do not cover your ideas. Give away everything you know, and more will come back to you.
If you ask the right question you get the right answer.
When it can’t be done, do it. If you don’t do it, it doesn’t exist.
The person who doesn’t make mistakes is unlikely to make anything.
Experience is the opposite of being creative. Being right is also being boring. Your mind is closed. You are not open to new ideas. You are rooted in your own rightness, which is arrogant. Arrogance is a valuable tool, but only if used very sparingly.
If you are in deadlock try this couple of tricks:

1. Do the opposite of what the solution requires.

2. Look out the window and whatever catches your eye, make that the solution to your problem. Maybe the next spread will help you with your illogic.

How you perceive yourself is how others will see you.
Don’t be afraid to work with the best.
To be original, seek your inspiration from unexpected sources.